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The Partners – Encouraging Responsibility.

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Cases

Selected assignments
by The Partners

Companies often find themselves in situations where business decisions, societal expectations and public debate come together. At that point, a message alone is not enough. What is needed is a clear position and a good understanding of the different interests involved.

Sharpening Communications for Companies and Associations

Companies and associations need to react quickly, explain complex positions clearly and make themselves heard in public debate. Much of this communication is produced under pressure – whether statements, press releases, interviews or speeches.

We work with communications and press teams as sparring partners. Together, we sharpen messages, edit texts and develop language that is clear, concrete and natural when spoken.

In workshops, we also help teams identify recurring language patterns, turn abstract statements into tangible ones and express positions more precisely.

The result is greater confidence in day-to-day communications and a style that holds up even under pressure.

Giving the Energy Transition a Voice

Positioning an energy-sector organisation in a debate that focused heavily on technology but too little on its practical benefits.

Brand Development and Corporate Publishing

Sharpening a brand – and making it visible and accessible through publications.

Positioning in Leading Media

We make companies and their leaders visible where relevant debates take place. At the same time, we work with corporate and association press teams to make their communications more substantive and more relevant to journalists.

Creating Spaces for Dialogue

Bringing together people who often talk about one another in public but rarely talk to one another.

Example: Making Responsibility Part of the Corporate Brand

A DAX-listed company confronts its National Socialist past

How does a company address a dark chapter in its own history without putting itself at the centre of the story? And how can historical reckoning become more than a one-off communications exercise?

The Challenge

  • The company’s historical responsibility needed to become visible – both internally and externally.
  • That required a framework connecting academic research, remembrance and public dialogue.

Our Contribution

  • Development of the overall communications concept around the foundation, memorial and publications.
  • Design and facilitation of public discussions with critical stakeholders.
  • Advice and support for the management board.

The Result

The process of confronting the company’s history became permanently embedded in its communications and its understanding of itself. The company was able to address its past publicly and open up dialogue with employees and wider society.

Giving the Energy Transition a Voice

Positioning an energy-sector organisation in a debate that focused heavily on technology but too little on its practical benefits.

Brand Development and Corporate Publishing

Sharpening a brand – and making it visible and accessible through publications.

Positioning in Leading Media

We make companies and their leaders visible where relevant debates take place. At the same time, we work with corporate and association press teams to make their communications more substantive and more relevant to journalists.

Creating Spaces for Dialogue

Bringing together people who often talk about one another in public but rarely talk to one another.

All assignments are anonymised. We are happy to discuss specific references in a personal conversation. 

What our clients say

“Relationship power – building unusual alliances.”
“Fast and precise feedback.”
“You find solutions to problems.”
“You are different from other agencies: your aim is to make yourselves unnecessary again.”
“Highly precise, audience-specific and strategic external affairs advice, backed by an excellent network and a progressive approach to positioning.”
“Extremely strong at putting yourselves in the client’s shoes – and then translating that into strategy.”
“Deeply connected, agile, forward-looking, pragmatic, structured and values-driven.”
“The easy exchange, excellent access to political papers, analyses and overviews, the strong and wide-ranging network and very sound judgement on communications issues.”
“The name says it all: The Partners acts as a partner both internally and externally …”
“You helped us first understand our own position, then take it – and ultimately initiate change. And you never became a disruptive force within the organisation. Not many can do that.”

Engagements & PARTNERSHIPS

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For more than 70 years, the Baden-Badener Unternehmer Gespräche have brought senior leaders together. The Partners supports BBUG with media relations, and Michael Wedell is himself an alumnus of the programme.

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Initiated by Sabine Christiansen and Willi Plattes, this format brings together leading figures from business, politics, academia and society in Mallorca. The Partners has been a cooperation partner for several years.

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Rogacki is a Berlin institution in food retail. The Partners is an investor – reflecting both a personal connection to retail and many years of experience in the sector.

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Das Zukunftsforum Baden-Baden bringt spannende Köpfe unter 30 mit Persönlichkeiten aus Wirtschaft, Politik, Wissenschaft und Gesellschaft ins Gespräch – über die zentralen Fragen von morgen. The Partners ist Partner des Forums.

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