Was ist The Partners und welche Beratung bietet das Unternehmen an?

The Partners ist eine Beratungsgesellschaft aus Berlin für strategische Kommunikation und Public Affairs an der Schnittstelle von Wirtschaft, Politik und Gesellschaft. Wir unterstützen bei Positionierung, Reputation, Krisenkommunikation, Unternehmens- und Markenpositionierung sowie Stakeholderdialogen – von der strategischen Beratung bis zur Umsetzung.

Für welche Unternehmen und Organisationen arbeitet The Partners?

The Partners berät Unternehmen, Mittelstand und Familienunternehmen sowie Verbände, NGOs, Forschungseinrichtungen und Universitäten. Wir unterstützen insbesondere dort, wo unternehmerische Ziele, politische Rahmenbedingungen und gesellschaftliche Erwartungen zusammenkommen.

Was unterscheidet The Partners von anderen Kommunikationsagenturen und Beratungen?

The Partners verbindet ein erfahrenes Kernteam mit einem Netzwerk aus rund 50 Expertinnen und Experten. Für jede Aufgabe stellen wir die passenden Kompetenzen zusammen. Unsere Fachleute bringen Erfahrung aus verantwortlichen Positionen in Wirtschaft, Politik, Medien und Gesellschaft mit. So verbinden wir strategisches Sparring, Kommunikationshandwerk und Verständnis für die praktische Umsetzung.

Wie unterstützt The Partners bei Public Affairs und im Dialog mit Politik und Gesellschaft?

The Partners hilft, politische und gesellschaftliche Entwicklungen einzuordnen, relevante Stakeholder zu identifizieren und klare Positionen zu entwickeln. Wir bereiten Gespräche vor, gestalten Dialogformate und unterstützen beim Aufbau tragfähiger Beziehungen und Allianzen.

Wie hilft The Partners bei Krisenkommunikation und beim Aufbau von Vertrauen?

The Partners unterstützt Unternehmen dabei, sensible Themen früh zu erkennen und sich auf schwierige Situationen vorzubereiten. In einer akuten Krise helfen wir, die Lage zu bewerten, Botschaften zu klären und die Kommunikation mit Beschäftigten, Medien, Politik und weiteren Stakeholdern abzustimmen. Dabei prüfen wir auch, welche Entscheidungen und Veränderungen nötig sind, damit Kommunikation glaubwürdig ist. Vertraulichkeit gehört zu unserer Arbeit.

Warum ist The Partners Investor bei Rogacki?

The Partners glaubt an die Zukunft der Berliner Traditionsmarke Rogacki. Wir bringen Kapital, strategische Beratung, Kommunikation und unser Netzwerk ein – ergänzt um Erfahrungen im Lebensmitteleinzelhandel und aus der Aufsichtsratsarbeit im LEH. Unser Ziel ist, Rogacki mit neuen Angeboten und Formaten wieder einen festen Platz im Berliner Stadtleben zu geben und dafür ein tragfähiges Geschäftsmodell zu entwickeln.

Strategic advisory for
business and society

Communication today
heute takes more than
one discipline.

Business decisions are judged by markets, media, policymakers, employees and the public – often all at once. Anyone looking to make progress in this environment needs to understand and connect different perspectives.

That is why The Partners combines a permanent core team with a network of more than 40 specialists built over decades. For every assignment, we bring together exactly the expertise it needs.

Modern tools, AI and social media monitoring are part of the job today. But they cannot replace what matters most: experience, personal relationships and an instinct for how people and institutions really make decisions.

Team

people in our network

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years of professional experience

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On LinkedIn , we share observations from our work, put developments into context and discuss the issues we are currently thinking about.

Overview

How The Partners works

Not every challenge needs the same people. So we do not start with a fixed team. We start with the question: What is the real problem – and what expertise will it take to solve it?

Our core team provides strategic direction. We then bring in specialists from our network – from communications, politics, business and media. This keeps teams small, decision-making quick and responsibilities clear.

What we do

Some challenges are about communication. Others are political. Many are both.

We advise companies and organisations on public affairs, strategic communications, partnerships and stakeholder dialogue. This is not simply about defining a position. It is about understanding interests, reaching decision-makers and building support for ideas and projects.

Who we are

The Partners wurde 2022 von Michael Wedell gegründet. Heute verbindet The Partners ein eingespieltes Kernteam mit einem Netzwerk aus mehr als 40 erfahrenen Expertinnen und Experten.

Many of them have worked with us for years or even decades. We know what they are good at – and, more importantly, which challenge they are right for.

Sectors

Good advice starts with understanding the industry.

We work mainly in sectors where business interests, regulation and public debate are closely connected: energy, healthcare, mobility, retail and consumer goods, agriculture and food, and digital and ICT.

Cases

Strategy proves itself in practice, not in presentations.

Our work ranges from political positioning and sensitive transformation processes to communication in situations where companies are under particular scrutiny.

Executive Search

For some roles, a database is not enough.

We find senior leaders through personal connections, sector knowledge and a network built over decades. We look beyond CVs and focus on people: What motivates them? Who fits the organisation? And who might be right for the role even though they are not actively looking?

We manage the entire process – from briefing and mapping to personal outreach and onboarding.

Contact

Some questions call for a project. Others call for a good conversation first.

Whether you are facing an immediate challenge, a strategic decision or a senior appointment, we listen, ask questions and tell you openly whether – and how – we can help.

Partners Insights

Good advisory work depends on exchange.

That is why we regularly bring together people who have something to say and decisions to make – from business, politics, media and society. Sometimes in small, confidential groups; sometimes at larger events.

We also share observations and perspectives from our advisory work and our network, including through our newsletter.

Aktuelle Einblicke auf LinkedIn – Dort teilen wir Beobachtungen aus unserer Arbeit, ordnen Entwicklungen ein und zeigen, was uns gerade beschäftigt.

Aus unseren Mandaten: Wir arbeiten für Bundesbehörden, Finanzgruppen, Handelskonzerne, Kultureinrichtungen und Bildungsträger – Namen nennen wir nur nach Freigabe.

FAQ

What is The Partners and what kind of consulting does the firm offer?

The Partners is a Berlin-based consultancy for strategic communication and public affairs, working where business, politics and society meet. We support clients with positioning, reputation, crisis communication, corporate and brand positioning, and stakeholder dialogue, from strategic advice through to implementation.

Which companies and organisations does The Partners work for?

The Partners advises corporations, mid-sized and family-owned businesses, as well as associations, NGOs, research institutions and universities. Our work is most valuable where business goals, political frameworks and public expectations come together.

What sets The Partners apart from other communication agencies and consultancies?

The Partners combines an experienced core team with a network of around 50 experts. For every assignment, we put together the right mix of skills. Our people have held senior positions in business, politics, media and civil society. This allows us to offer strategic sparring, solid communication craft and a clear sense of what works in practice.

How does The Partners support public affairs and dialogue with politics and society?

The Partners helps clients make sense of political and social developments, identify the stakeholders that matter and develop clear positions. We prepare meetings, design dialogue formats and help build lasting relationships and alliances.

How does The Partners help with crisis communication and building trust?

The Partners helps companies spot sensitive issues early and prepare for difficult situations. In an acute crisis, we help assess the situation, sharpen key messages and align communication with employees, the media, policymakers and other stakeholders. We also look at which decisions and changes are needed for that communication to be credible. Confidentiality is a core part of how we work.

Why is The Partners an investor in Rogacki?

The Partners believes in the future of Rogacki, a traditional Berlin brand. We contribute capital, strategic advice, communication and our network, along with experience in food retail and from serving on the supervisory board of the retailer real. Our goal is to give Rogacki a firm place in Berlin city life again through new offerings and formats, and to build a sustainable business model around it.

Strategic advisory for
business and society

Communication today
heute takes more than
one discipline.